Building a winning cross-channel marketing strategy can be daunting for marketers. Your customers are spread across multiple channels at different times. You need to provide a seamless journey across channels if you want to deliver a meaningful experience.

At Dotdigital, we know cross-channel marketing works. That’s why we’ve compiled this playbook. It guides marketers like you through all the channels that can make an impact to the customer journey. It also helps you craft a cross-channel strategy that works for you. We break-down the most popular channels of choice for marketers around the world— so you’ll have all the knowledge you need to communicate with your customers effectively.

In the guide you’ll find:

• The pros and cons of each marketing channel, complete with key stats you need to know
• The types of messages and content best suited to each channel
• How to integrate the channels into a cohesive strategy for effective customer communication