How to Create Internal Marketing Champions

The Washington Post’s successful CDP adoption - Hi John,

Join us as Jason Langsner, senior product manager at The Washington Post, and Tamara Gruzbarg, vice president, strategic services at ActionIQ, discuss how The Post selected and successfully evangelized its customer data platform (CDP) to scale adoption, set teams up for long-term success, and ramp up key use cases quickly.

Register here for "Are You Ready for a CDP? How The Washington Post Scaled Adoption to Drive Early Results," presented by ActionIQ, and together we will learn:

Practical, tactical, and strategic plans for effective implementation How to optimize your CDP deployment and create internal champions Early use cases and proof points resulting from The Washington Post’s successful adoption Plus! Ask questions and interact with eMarketer’s community of marketing peers

Reserve your seat now to join me on Tuesday, June 14 at 2pm ET / 11am PT.

This Tech-Talk Webinar is sponsored content by ActionIQ.

Sincerely,
Nancy Taffera-Santos
SVP, Media Solutions and Strategy
eMarketer, Inc.

P.S. Please forward this invite to colleagues and peers who are interested in CDPs. Thank you!

Interested in sponsoring a webinar? I would love to work together! Please email advertising@emarketer.com and either myself or someone from my team will get back to you.

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