How to create your own (cheap!) haunted house

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Home sales weaken up against rising headwinds | 'I thought I was the only person like me' | That moment you, your clients still laugh about

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October 19, 2023

Top News

Home sales weaken up against rising headwinds Home prices continue to escalate, as home buyers find themselves up against increasing affordability constraints. Read more from NAR's latest housing report. Full Story: REALTOR® Magazine (10/19)

	This Listing Presentation Wins Sellers' Trust When it comes to listing presentations, there is one cardinal rule: don't wing it. An intentional and structured listing presentation is paramount to your success, ensuring that every conversation with a potential seller convinces them that you are the perfect agent to sell their home.

Best Practices in Sales & Marketing

'I thought I was the only person like me' REALTORS® of all walks of life, like Jamie Zapata, a transgender woman who works in San Antonio, have storied backgrounds that fuel their fight for property rights and fairness in real estate. Zapata and other pros share their inspiration for joining the business in REALTOR® Magazine's spotlight on "REALTORS® Up Close." Full Story: REALTOR® Magazine (10/19)

That moment you, your clients still laugh about Real estate is sometimes fun and games. REALTOR® Magazine wants to know about your funniest or most embarrassing memory while working with customers in the field. Give us the details and your story may appear in the print magazine's "In the Trenches" section. Don't be shy!

Research: 7 factors create successful transformation Seven actions throughout the phases of a company's transformation can elevate a business above its competition amid constant disruption, according to McKinsey research. Tasks that should drive a company's transformation include role modeling, skill building, skill application, reinforcement mechanisms and holistic goals, researchers say. Full Story: McKinsey (10/16)

Growing use of generative AI tools among influencer trends Sources of first-party data, authenticity and brands' ability to reach niche audiences at scale are among seven key influencer marketing trends, experts say. Influencers are joining brands in the use of generative AI tools such as RunwayML, DALL-E and Descript, says Billion Dollar Boy's Thomas Walters, noting that, "[W]hen the democratization of technology puts the power back in the hands of the individual, there will always be the need for ethical and moral considerations." Full Story: Econsultancy (10/16)

Real Estate Trends

How to create your own (cheap!) haunted house Check out our DIY tips for staging a family-friendly homemade haunt. Hint: Start saving your empty toilet paper tubes now. Full Story: REALTOR® Magazine/Culture Scan (Oct. 18, 2022)

Multifamily housing starts up sharply in Sept. Overall housing starts gained 7% in September, driven in part by a 17.1% gain for residential projects with five or more units, according to the Commerce Department. Single-family starts were up 3.2%, although elevated mortgage rates could create headwinds for the market. Full Story: Reuters (10/18)

Earthy colors trending with interior designers Designer Christiane Lemieux explains the trend toward earth tones for interiors. Full Story: Livingetc (10/16)

Business Wellness

Stress-busting tips that exercise emotional intelligence

(Carol Yepes/Getty Images)

Stress and burnout are different, but both can be addressed with some of the same tactics. Emotional intelligence is at the heart of it, and using it to combat stress and burnout can improve resilience, writes leadership consultant LaRae Quy. Full Story: SmartBrief/Leadership (10/18)

Legislation & Regulation

Banks see troubles mounting in commercial real estate Several banks said in their third-quarter earnings reports that commercial real estate loan delinquencies are rising, with some setting aside significant funds to deal with losses and charge-offs and others curtailing their exposure to the sector. MSCI Real Assets says the value of distressed commercial real estate reached its highest point in a decade, about $80 billion, in Q3. Full Story: Reuters (10/18), Bloomberg (10/18)

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About The National Association of REALTORS®

The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.

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