The major challenges facing enrollment managers are well known: changing demographics, fewer high school graduates, and evolving student and family expectations about the purpose of a college degree. Covid didn’t create those challenges, but it did illuminate some cracks in the ability to reach, engage, and enroll students under difficult circumstances.
The pandemic also demonstrated that colleges are capable of innovating and transforming at a faster rate than many would have guessed.
While colleges shouldn't completely retrench the changes they made to adapt to the "new normal over the past 18 months," Recruiting and Retaining Students in a Challenging Market explores how you can build upon what was learned during the pandemic to make enrollment strategies succeed, regardless of what lies ahead.
