John,
No question is more central to marketing than – what do customers want?
What products do they want to buy? What do they expect after they click on my ad? What type of content marketing will they read? Or watch? Perhaps listen to?
The list could go on.
To help you hone in on customer desires, today’s article provides an inside look at tactics five different companies used to learn about what their customers want.
Read on for five examples from a bank, a comparison site, a translation service and two different jewelers.
Here’s to customer discovery,
Daniel Burstein
Senior Director, Content & Marketing
MarketingSherpa and MECLABS Institute
P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help. |
