How can you tell if that new martech solution is worth buying? It has all the shiny, new buzzword features, but will they do any good? Those questions cause so much agitation because frequently, you don’t know the answer until well after you made the purchase.
It doesn’t have to be that way. Gene De Libero has an outcome-driven framework for deciding on core martech purchases.
Also, sometimes it makes more sense to roll your own. To help you with that, Milton Hwang has an in-depth recipe for using AI to build a customer sentiment analysis program.
Constantine von Hoffman
Managing Editor
bit.ly/mtnl
