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Here’s How to Explain 5 Mar-Tech Buzzwords to Your Co-Workers Analyst lays them out in layman’s terms By Lauren Johnson Move over, ad tech. Marketing technology (or "mar tech") is the hot new arena for digital marketers and powers the deep pipes of technology and data brands use to make business decisions. It's also one of the most complex and confusing areas for brands to navigate, and a lot of buzzwords and jargon are thrown...
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