How to explain earned media's valueAs a savvy PR pro, you can do something that marketers can’t do: get your viewpoints featured by prestige publications. Combined with other tools at your disposal, from social media to advertising, the right media placement can create the magic recipe for a content strategy.
| | | | MEDIA RELATIONS How to explain media relations value to clients As a savvy PR pro, you can do something that marketers can’t do: get your viewpoints featured by prestige publications. Combined with other tools at your disposal, from social media to advertising, the right media placement can create the magic recipe for a content strategy. CONTINUE READING... | | | | |
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