How to explain that homeownership is still a win

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Making the yard more useful, fun | How to explain that homeownership is still a win | AB InBev CMO: Bud Light controversy was "wake-up call"

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June 21, 2023

Top News

Making the yard more useful, fun Here's how your clients can inspire more movement and creativity in their outdoor space. Full Story: REALTOR® Magazine (6/21)

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Best Practices in Sales & Marketing

How to explain that homeownership is still a win Here's how you can help spread the word about the benefits of owning a home and support advocacy efforts to expand housing access this National Homeownership Month. Full Story: REALTOR® Magazine (6/8)

AB InBev CMO: Bud Light controversy was "wake-up call"

Marcondes (Richard Bord/Getty Images)

Anheuser-Busch InBev Global Chief Marketing Officer Marcel Marcondes said the company sees the recent controversy over how it handled public dissent over its use of a transgender influencer as a "wake-up call" that requires corporate humility. AB InBev, which was named the Cannes Lions Creative Marketer of the Year for a second consecutive year, needs to "really celebrate and appreciate every consumer that loves our brands, but in a way that can make them be together, not apart," said Marcondes. Full Story: Ad Age (tiered subscription model) (6/19), The Wall Street Journal (6/19), Adweek (6/19)

	How they closed 690 opps using video What would you do with almost 700 more closed opps from first-time clients? Learn how Adviser Investments did it with video, and learn how your team can get started too.

Real Estate Trends

Harnessing AI in real estate: Opportunities, challenges Marc Rutzen, co-founder and CEO of HelloData.ai, discusses the potential applications of artificial intelligence in the real estate industry. Rutzen highlights several areas where AI can enhance efficiency and accuracy, including intelligent document processing and workflow automation. Full Story: Forbes (tiered subscription model) (6/20)

Outlook positive for new home construction A surge in single-family homebuilding projects in May along with a rise in permits for future construction suggests a potential recovery in the housing market, which had been negatively affected by Federal Reserve interest rate hikes. Full Story: Insurance Journal (6/20)

Homes in these small cities remain under $500K Livability's top small to midsize cities offering high living standards with median home values not exceeding $500,000 include Johns Creek, Ga.; Flower Mound, Texas; Carmel, Ind.; and Broomfield, Colo. Full Story: MarketWatch (tiered subscription model)/Livability (6/20)

Technology & Innovations

Round raises $20M for real estate investment startup Picket Homes, a startup that developed an online real estate brokerage, investment service and property management platform for single-family rental properties, raised $20 million in its Series B funding round. The company said it will work to attract more individual investors to use its services and expand in the Northeast, Southwest and Midwest markets. Full Story: GeekWire (6/20)

Fair & Equitable Housing

Veteran housing an ongoing challenge in Los Angeles Veterans in Los Angeles are struggling to access housing facilities planned by the Veterans Administration. Despite the intention to build hundreds of units, the goal hasn't been met, and the application process has put up roadblocks for some of the most vulnerable veterans. Full Story: InsideHook (6/20)

Legislation & Regulation

Central banks grapple with possible end of inflation fight Central banks officials in some advanced economies appear to be approaching the end of their fight against the global inflation. The Federal Reserve pushed pause on its interest rate hikes while the European Central Bank pushed on. And while both central banks indicated further hikes might take place, officials in China are reducing rates to help stimulate a weak economy that includes a slump in real estate, a drop in business investment and record-high youth unemployment. Full Story: Bloomberg (6/17)

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