With high return rates now just a fact of life for fashion retailers, there are a couple of things that you can do within your paid search campaigns to make life a little easier. Read more.
In a recent statement, Ikea announced that Home Smart is now its own business unit within Ikea of Sweden, with the end-goal of bringing more diverse smart products to more people. Read more.
Digital disruption isn’t just affecting mom-and-pop restaurants and creating opportunities for a new generation of digitally-savvy restaurateurs. In a growing number of cases, it is driving fundamental change at some of the biggest restaurant brands. Read more
The new and improved Digital Skills Index is now available to Econsultancy subscribers. Test your skills and receive a complete diagnostic; identify and fill any knowledge gaps by following your personalised learning plan. Brand new questions, updated content recommendations and improved learning paths make it easy to grow your skills and knowledge. Subscribe to get started with your skills diagnostic.
Social Media Strategy Best Practice Guide This report provides a framework for developing a social media strategy, as well as a summary of the main considerations when developing a strategic approach to social media marketing and communications.
Social Media Platforms Overview This report offers a snapshot of some of the major social media platforms and the most pressing considerations for marketers looking to generate the most value from social media.
Digital Transformation Monthly – August 2019 This monthly report offers a roundup of key stories, news, case studies and best practice from the world of digital transformation, summarised and analysed with a view to overarching digital trends.
Appearing in the local search results is big business. Last year, Google published a study showing a 500% increase in “near me” searches and a 900% increase in mobile searches for “near me today/tonight” from the previous two years. In this article, we take a look at how to make sure you appear in the Google’s local map listings.
