| Good morning, Marketer, how’s your website traffic? Only 57 days until Google’s Universal Analytics flies into the sunset. On July 1, if you haven’t already moved over to GA4 Google will do it for you. You don’t want that to happen. Who knows what they’ll do to all your carefully calibrated settings? So today we have a slew of articles to help you with the transition. There’s our 11-part series on getting started, a brand new article with tips on how to handle the differences between the two programs and much more. Constantine von Hoffman,
Managing Editor | 