What's the best way to convert ecommerce shoppers into customers? The only way to answer that question is to test. 

In this live broadcast, Flint McGlaughlin will show you how to improve ecommerce conversion rates throughout your product mix. You'll see working examples of effective ecommerce funnels.

This session is a precursor to Flint's keynote at A/B Testing Summit

There is no magic “content syndication” button. But with a smart approach, you can bring more attention to your brand’s content and ultimately find the results you seek. Here are insights from four smart marketers to help you do just that.

People want a single, quick understanding of the value they will receive. That is what will cut through all the noise like a knife through butter.

Your product can have many elements of value, but how do you tap into the element that clearly and credibly reaches them and opens their mind? Read on for some tips.

• 7 Steps to Discovering Your Essential Value Proposition with Simple A/B Tests
• The MECLABS Value Proposition Toolbox
• Research-based Lead Gen Swipe File: 22 valid marketing experiments to give you ideas for your next A/B test
• Research-based Subscription Swipe File: 26 valid marketing experiments to give you ideas for your next A/B test
• Email Marketing: Bundle of 6 checklists to optimize your email marketing
• MarketingSherpa Customer Satisfaction Research Study
• A Model of your Customer's Mind: 21 charts and tools have helped capture more than $500 million in test wins
• Test Planning Scenario Tool
• Mobile A/B Testing: Quality assurance checklist
• Research-based Ecommerce Swipe File: 25 valid marketing experiments to give you ideas for your next A/B test