How to get started on your volunteer journey REALTORS® strive to lead change in their communities. But if you're new to the business or haven't gotten involved in a service project for some time, you may be wondering where you can have the biggest impact. Jenean Watson, an agent from Sacramento, Calif., advises turning to your local association to find out about opportunities to give back. Listen to Drive With NAR for a roadmap on getting involved in your community. Full Story: REALTOR® Magazine/Drive With NAR (7/5)
Listing Marketing Made Easy with ChatGPT for Real Estate The AI revolution is here. But what does it mean for us in real estate? We've been experimenting with ChatGPT, using it to simplify and streamline our everyday processes, and we've developed some templates that'll help you create awesome listing marketing in just a fraction of the time. Download Now >>
PepsiCo's TikTok campaign for the launch of Starry is an example of a brand using social media to build authentic connections with its audience, Victoria Martinez writes. Marketers can create social strategies that build trust and credibility by being consistent, transparent, posting original content that users can relate to and making genuine connections by responding and engaging to comments, Martinez advises. Full Story: SmartBrief/Marketing (7/11)
Overcoming consumer influencer fatigue EnTribe finds 51% of consumers scroll past influencer posts in web feeds, which Cision's Sinead Norenius-Raniere attributes to consumer fatigue from "macro celebrity influencers and the constant, very high-polished sponsored ad." Norenius-Raniere says consumers respond to influencers with smaller followings who are accessible and they're yielding higher engagement rates, but notes the key is finding the proper balance between product and persona. Full Story: PR Daily (7/10)
How to navigate the marketing minefield of politics Brands and politics are increasingly becoming intertwined, which means brands need to decide when and how they're going to speak up and how they're going to uphold their missions and values, write academics Jacqueline Babb and Matthew Dabros. "To avoid inflicting lasting reputational damage, communicators need to quickly decide whether to react to divisive political events. But thinking ahead is preferable to issuing reactive, inauthentic statements," they write. Full Story: PRSAY (7/10)
Real Estate Trends
Manhattan luxury project offers discounts amid slow sales The luxury tower built by Related Companies for New York's elite has struggled to fill units, with the developer turning to deep discounts as a way to win closings. The goal of the Hudson Yards project was to transform a roughly 28-acre railyard on Manhattan's far west side into a new destination for the global elite, complete with high-end amenities, luxury stores, restaurants and office towers. Full Story: The Wall Street Journal (7/13)
Photos: Attics offer flexibility in design Attic spaces offer multiple options from entertainment to a guest space. "When creating a bedroom and bathroom in a loft remember it is a balance of functionality and aesthetics," says Olivine Design co-founder Victoria Gray. Full Story: Livingetc (7/11)
Technology & Innovations
These are must-haves when deploying proptech Brokerages are best served when harnessing property technology if they ensure they have Service Level Agreements in place with vendors, investigate the quality and timing of customer support and establish auditing practices to review the continued quality and cost-efficiency of their vendors' services. Full Story: RealTrends (7/12)
Fair & Equitable Housing
Buyers at risk as banks reject small-mortgage loans Banks are turning away from the small-mortgage market, forcing borrowers into risky alternatives, advocates say. Home buyers can face challenges in finding mortgages for less than $150,000. Full Story: The Hill (7/13)
Legislation & Regulation
Banks rework CRE loan terms to prevent defaults Banks are increasingly reworking terms on commercial real estate loans to help borrowers avoid default. Measures offered include loan modification and extension, as well as derivatives that ease interest costs. Full Story: Reuters (7/12)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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