Customer data platform (CDP)

Nobody knows what a CDP is anymore — and that’s the problem

CDPs promised clarity and control. Now they deliver complexity and confusion. Here's how the smartest brands are responding.

B2B marketing

Clay and Gong integration may be the missing link in ABM

Most ABM campaigns are built on data your competitors have, too. This integration unlocks the one source they can’t access — your sales calls.

MarTechCharts

Average LLM visitor worth 4.4x organic search visitors

With a wealth of knowledge from LLMs, visitors are better prepared to make a purchase decision.

Marketing artificial intelligence (AI)

A practical guide to agentic AI

See how autonomous AI agents are streamlining CX across sales, support, and marketing — not just with faster responses, but with real, measurable impact.

Marketing technology

How to get started with AI optimization (and explain it to your leadership)

AI-powered search means it’s time to fundamentally rethink your brand visibility. We’ll show you how.

Marketing management

The hidden cost of playing defense in marketing

Google, Skype and a $10B SaaS firm all got comfortable. Learn how to spot when your strategy is stuck — and start moving forward.

Marketing artificial intelligence (AI)

State of data report

The State of Data 2025 shows how better data quality, governance, and integration are separating the AI leaders from everyone else.

Optimization and personalization

How to stop wasting money on personalization

A Gartner study found personalization is taking up more marketing budget, but CMOs don't know how much it really costs.

What else we're reading

• And the most underrated marketing skill is …
• What types of agencies will still be around in 5 years?
• AI advertising hitting agencies’ stock prices
• Big brands’ sales drop as ICE raids keep Latino customers at home
• X: Advertise with us or we’ll sue
• Businesses sticking with humans for customer service

MarTech research

• NEW! Get the 2025 State of Your Stack Survey report by downloading the PDF, flipping through a carousel, listening to a discussion of the results or watching the keynote session from the Spring 2025 MarTech Conference — all without registration.

MarTech Intelligence Reports are in-depth, independent and indispensable. They’re designed to help marketers navigate the martech landscape with questions to ask during the buying process, vendor profiles and more.

Download your Intelligence Report today:

• NEW! Enterprise Digital Asset Management Platforms
• Generative AI for Content Creation
• B2B Data Enrichment and Hygiene
• Email Marketing Platforms
• Identity Resolution Platforms 
• Marketing Work Management Platforms 
• Marketing Automation Platforms 
• Customer Data Platforms.
• Call Analytics and Conversational Intelligence

What they're saying

• “If last year you were struggling to figure out which CDP you needed (and whether you needed one at all), now you’re left trying to understand whether that ‘performance platform’ belongs in the same category as the ‘data accelerator.’” – Kristina Kalpokaite in Nobody knows what a CDP is anymore — and that’s the problem.
• “Traditional ABM platforms excel at organizing static data and automating generic outreach. They’re fundamentally limited by the quality of inputs (garbage in, garbage out). When your ABM campaigns are based on assumptions about what accounts care about, you’re competing on the same playing field as everyone else.” – Steve Armenti in Clay and Gong integration may be the missing link in ABM.

From Search Engine Land

• How long does SEO take to work? Understanding ranking timelines and the truth behind "quick results"
• Stop sabotaging your PPC success: 13 traps that kill growth
• Google AI Mode finally rolling out to all users in the U.S.
• Google Lens, Discover, and Voice Search serving issues
• Google to drop support for several rich result types to simplify the search results page