Google Ads has been beefing up its Smart Bidding options for ad management, giving marketers some powerful tools to save time and increase ad effectiveness. Emilia Lingwood explains how to get the most out of the five main bidding strategies, and what to keep an eye out for. Read more .
Check out our PPC Best Practice Guide for more hands-on paid search advice: PPC Best Practice Guide.
At a recent roundtable in Jakarta, organised by Econsultancy in association with Oracle, Indonesian marketers grappled with the ins and outs of content strategy. They concluded that while content might be king, ‘context’ is queen. Read more.
In August last year, Leo Rayman founded Grey Consulting, the consulting arm of advertising and marketing agency Grey Global Group. He spoke to Econsultancy about what the role involves, how he measures success, and how healthy he believes strategy to be right now in the agency world. Read more.
Browse our Day in the Life archives for more insights from professionals across the marketing and advertising industries. .
Social Media Platforms Overview This report offers a snapshot of some of the major social media platforms and the most pressing considerations for marketers looking to generate the most value from social media.
Digital Transformation Monthly – July 2019 This monthly report offers a roundup of key stories, news, case studies and best practice from the world of digital transformation, summarised and analysed with a view to overarching digital trends.
How Marketers Learn This report highlights the value of facilitating a learning culture in marketing teams and offers guidance on developing an organisational learning strategy.
In the 3 most recent Google core updates, there has been a strong focus on E-A-T (expertise, authoritativeness and trustworthiness) which are guidelines Google uses to judge the quality of website content. In this article, we explain what it means, why it’s back on the agenda and what marketers need to know.
