Good morning, marketers, how do you get your boss to buy in on agile marketing?
The C-suite executives in most organizations aren’t spending their time debating the merits and pitfalls of scrum versus kanban. Usually, they’ve got bigger fish to fry. So when it comes time to make the pitch for investing in agile tools for your marketing department, it’s important to consider scenarios and terms that are relevant to their world.
“With the C-Suite you need to focus on top-line measurements, always beginning and ending with revenue, always. How well your funnel is working is most important,” said Bonnie Crater, CEO of Full Circle Insights, a data and lead management platform.
In presentations to the C-suite about your agile marketing successes, make sure the presentation visually conveys the impact on sales while establishing baseline metrics for sales performance. It’s also important to explain how investments in more efficient agile tools can lead to more productive teams and a more effective prioritization of work. Clearly communicate which channels, platforms and ad campaigns are working best.
There’s more to read below, including Facebook’s plan to set limits on the number of ads pages can run.
Taylor Peterson,
Deputy Editor
