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MarketingSherpa's Audience Favorites from November 13 – November 17 |
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Everything is Marketing: Why all CEOs should have marketing backgrounds | | A CEO with a background in creating a value proposition for customers — and delivering on it with everything the company does — could be the key many companies need to maximize shareholder value. Read on to learn more. | | |
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Marketing Chart: How brands disappoint men and women with their marketing | | Certain marketing behaviors are more likely to alienate a customer than win one over. In this article, we share data showing how brands disappoint men and women with their marketing and how you can avoid making those mistakes. | | |
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Leveraging the Complex (and Weird) Landscape of Snapchat: How HP generated 10x more engagement | | HP Inc. was one of the first large businesses to use Snapchat to its advantage. Watch this full free Marketingsherpa Summit 2017 session to determine if Snapchat is right for your brand, then learn how to harness the platform for customer-first marketing and achieve greater conversion results. | | |
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| | | Quick One-Question Poll: Digital Advertising CPA | | Vote in this week’s quick poll and see how your CPA trend compares with your marketing peers. | | |
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| 3 Ways to Maximize our Research: Free Reports Share Your Story UF Graduate Certificate |
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