Dear John,

What was your greatest success in 2017?

Friday is December 1. It is the beginning of the last month of the year and it's also time for you to begin thinking about the New Year.

Recently I had meetings with clients with two different points of view.

Client A:

“We are approaching the end of the year. Thank goodness. This has been the roughest time of my career.  I’m glad it’s over. Let’s talk about what I need to do to get through next month.”

Client B:

“This was my best year ever! I know it sounds cliché, because I say it every month, but I keep building on my previous success. Here are the things I think I need to focus on to continue my growth.”

The obvious contrast is not just with results but also with attitude.  One of these clients is in survival mode and the other is growth oriented.

If it takes all your energy just to get through the day, you’ll have nothing left to give to your family or the significant relationships in your life – and that’s the reason you work – to be able to provide more/better options for those you care about. 

Here are three things you can do today, right now, to make this month your best month ever:

Catch Yourself Doing Things Right

Think back to the past day, week, month and year.  What did you do that was outstanding? Think about your biggest “win.”  How can you replicate it? 

Did you close a huge deal?  Can you do the same with a competitor or a complementary business? 

Start keeping a journal of your successes.  I use Evernote and I write down the things that go RIGHT every day.  Each week, on Monday, I review what I did well the week before and I build on those successful habits.  Each month, on the first work day of the month, I summarize my successful activities from the past month and try and build upon them.

This has two dramatic effects on my attitude and performance:

First: I focus on the positive. This keeps me from wallowing in any setbacks.

Second: It provides me with a guide to replicating best practices so I can replicate success.

Dictate Don’t Negotiate

Who is setting your priorities?

If it takes time and energy to get your kid to clean his room or to convince an employee to do a reasonable work-related task, you need to make some immediate changes. 

List three major priorities for today.  Decide who you need to help you accomplish them.  Communicate the urgency of these tasks clearly.  Do not relent until they are accomplished. 

I’m not saying you need to do everything yourself. Delegate to people you trust.  But do the important stuff before you do anything else or make sure it gets done before you do anything else. 

Give Yourself Permission to Be Successful

As a business owner and entrepreneur (yes, attorneys can also be those things) you set investment priorities. 

“Do I lease the car for an extra $300 per month or put that money into my contingency fund?”

The main reason your business and personal growth have plateaued is because you have not invested in personal development in quite some time.

I know you have bills to pay, we all do. 

I know there are 50 things you can do with the money you have in your checking account or the credit you have available. 

If you want to advance to the next level you need to invest time and money in discovering new skills and knowledge. If you don’t, you’ll stay exactly where you are today – or regress.

This is not just about money. It’s also about time.

If personal growth is not 10%-20% of your monthly time investment, you are falling behind – missing out on opportunity.

Have some urgency about this.

Start today and budget 24 hours per month and 20% of your revenue toward discovering new strategies for growth. 

Give yourself permission to be successful.

You do not compromise when it comes to paying your electric bill. You pay it to keep the power on.

Do not compromise when it comes to your personal growth.

Speaking of your growth:

A couple of days ago I offered to teach you my business development system for a huge discount.  You  remember - some of the content on the website has the word "sales" in it.

Well, I want you to have your best year ever and I'm willing to work with you for two months, for F-R-E_E if you join me at this incredible event in January.

This will get 2018 off to a great start.

You must be focused and prepared if you want 2018 to be better than 2017. 

I want to help you.

Join me for a 2-day seminar designed to help jump start your revenue production in 2018. 

Here is the information:

January 11 and 12

Turnberry Isle Resort - Miami Florida

The normal registration fee is $2,000 But, you get to take 50% o-f-f- the enrollment investment - which was already discounted.

This offer expires in 48 hours so register NOW.

The seminar includes breakfast, lunch, and a closing night dinner. It's at a great resort in Miami. And if you sign-up today, you also get 2 months of my mentor program included in your investment.

This entire package is valued at over $10,000 and your investment today is only 10% of that....

The details are on this website:

Strategic Business Development Academy

Here are just some of the areas you will improve as a result of this experience:

• Create your most dramatic value propositions
• Develop a powerful and memorable brand
• Create “scripts” for all business development situations
• Find and identify the true decision-maker faster
• Create a trusting, peer-level relationship with that buyer
• Use language effectively to gain client commitment
• Create “irresistible” proposals
• Expand business constantly and gain referrals continually
• Craft effective proposals to close business every time
• Maximize time efficiency in business development
• Acquire scripts, forms and templates to maximize your efficiency
• Improve your life balance, discretionary time, and personal options

The following business leaders have benefited from this amazing 2 day experience:

• 56 Managing Partners of law firms producing revenue more than $1 million annually
• The Chief Sales Officer for a private jet manufacturing company
• The top sales executive from a luxury hotel brand
• The Chief Executive Officer of a major Women’s fashion brand
• The Chief Marketing Officer from a cruise line
• A lead sales trainer from Pfizer
• Hundreds of sales professionals from all over the world
• 33 Entrepreneurs who own businesses that average $7 million plus in annual revenue
• Other leaders like you, who are serious about growing their business, income and themselves.

Why this law firm Jump Start Session Matters:

Most attorneys operate by the seat of their pants.  They have no plan for growing their business.

That is a tough way to go through life because it forces you to start over each time.

When you attend this event, you will discover a system that allows you to sell more and grow your revenue in a predictable, organic way.  You’ll leave with a customized plan outlining how you will implement this system rapidly in your business.

Why two days?

During our time together you will be introduced to this amazing business development system, practice using it and develop a plan for implementation back at home.

This takes time.

Don’t worry. We’ve built in time for relaxation and networking with the other attendees. But while you are with us, you will work.

What you will take home with you:

• Powerful systems to scale your law firm
• A compelling sales strategy to share with clients, employees and investors
• A focused plan to accelerate revenue growth using low-cost relationship development strategies
• Checklists and standard operating procedures to keep you on track
• A reliable network of resources to call upon for support and guidance

For 60 days, you’ll be able to consult with me as your partner as you build on the techniques from our time together, and as you deal with the developments of your practice. Many of the program graduates have a “WWDD” list on their desk (What Would Dave Do?).

Make 2018 the year you finally BREAK THROUGH to the next level. 

Sign-up today for the huge d-i-s-c-o-u-n-t.

Strategic Business Development Academy

Let's make 2018 your best year ever!

Regards,

Warm regards,

Dave Lorenzo
786.436.1986

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