We explore the technology investments B2B companies are making and their executives’ opinions on effectiveness. Read on to see the data along with budgeting tips to help you budget for customer experience (and conversion success).

To get ideas for your next test or marketing campaign, take a look at three A/B tests from TravelPass Group: a user testing-inspired landing page design, the order of products displayed, and phone number placement. 

If you are marketing an in-person event, the cost is far greater than just the cost of the ticket. The attendee or (attendee’s manager) is also considering the plane ticket, hotel stay, subway from the airport to the hotel, meals, time spent traveling, etc., etc. See tips from seven marketers covering everything from goal setting to extending the event.

The MECLABS team is in North Carolina this week conducting another Quick Win Intensive.

Let us know if you'd like us to help you boost conversion with some hands-on team training. We'll work together to ...

1. Visualize your funnel while searching for key behavioral patterns that yield conversion opportunities.
2. Study the customer psychology of your offer and give you Fix-Now(s) and Test-Now(s).
3. Score and critique the force of your value proposition.

• Infographic: How to Create a Model of Your Customer's Mind
• The MECLABS Value Proposition Toolbox
• Marketing Swipe File Bundle: Transformative discoveries from 73 valid marketing experiments
• Infographic: The 21 Psychological Elements that Power Effective Web Design 
• Email Marketing: Bundle of 6 checklists to optimize your email marketing
• MarketingSherpa Customer Satisfaction Research Study
• A Model of Your Customer's Mind: 21 charts and tools have helped capture more than $500 million in test wins
• Test Planning Scenario Tool
• Mobile A/B Testing: Quality assurance checklist
• MarketingSherpa Landing Page Handbook: How to raise conversions – data and design guidelines