| Good morning, Marketer, don’t forget to take a break today! I love getting expert advice. Today, we’ve got a great example of that – Rachel Edwards of W.L. Gore and Associates walks us through implementing a digital asset management system (see links below). It’s a 12-step process that can be applied to a lot of martech decisions. For example, here’s step 2: Separate the needs from the wants Nice-to-haves, while, well, nice to have, can often muddy the decision making for all sorts of situations. Constantine von Hoffman,
Managing Editor | 