How to increase market share in the uncertain times of COVID-19 Lana Busignani, EVP global analytics at Nielsen, looks into changing consumer behaviors during COVID-19, and advises marketers and advertisers on strategies to employ, in order to maintain or increase visibility and market share.
ClickZ Daily: May 13, 2020 |
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| Happy Wednesday! Today we have Lana Busignani, EVP global analytics at Nielsen, looking into changing consumer behaviors during COVID-19, and advising marketers and advertisers on strategies to employ in order to maintain or increase visibility and market share. “Brand messaging pivots fall into one of a few core themes: charitable relief, frontline assistance, reinforcing public health messages, promoting a new advantage and digital reinvention,” says Lana. “Finding new ways to message your brand can help you maintain awareness, bridge the gap to a new normal and help you retain customers.” Also, Louis Jonckheere, Chief Product Officer and Co-founder of Showpad, talks about the rising era of sales enablement, and why its replacing a tired age of hectic growth and returning stability to enterprises – allowing them to safely climb their industry ranks. He writes: Sales enablement not only arms your sales team with resources — it delivers results. The percentage of salespeople achieving quota increases by nearly 11% with enablement — an improvement of 22.7%. |
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Digital Advertising Lana Busignani Lana Busignani, EVP global analytics at Nielsen, looks into changing consumer behaviors during COVID-19, and advises marketers and advertisers on strategies to employ, in order to maintain or increase visibility and market share. |
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Digital Marketing Louis Jonckheere Louis Jonckheere, Chief Product Officer and Co-founder of Showpad, talks about the rising era of sales enablement, and why its replacing a tired age of hectic growth and returning stability to enterprises - allowing them to safely climb their industry ranks. Read more |
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| Digital Marketing Jon Schulz Jon Schulz, CMO at Viant, discusses the key considerations for marketers as industries get a handle on the immediate crisis of COVID-19 and start looking to chart their next steps. Read more |
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| Analyzing Customer Data Kevin Mann Kevin Mann, Chief Product Officer at CallRail, shows how marketers can take a page out of the automotive industry to drive innovation in their companies. Read more |
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| Data & Analytics Kamaljeet Kalsi Marketing leaders plan on maintaining their marketing budget while allocating roughly 40% to investing in marketing technology, details on top technology of the hour, and more. Read more |
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| Analyzing Customer Data Jacqueline Dooley Tamara Charm, a Senior Expert at McKinsey & Company, speaks to how marketing leaders can navigate the current crisis and plan ahead for the next normal as part of ClickZ’s Peer Network series. Read more |
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