| An attribution model is a set of rules an analytics platform uses to map conversions and sales to respective channels in the customer journey so that you can see what role each one is playing. There are several you can choose from, such as first click, last click, linear etc, however none of these will give you a true picture of your overall marketing – that can ONLY be achieved through data-driven attribution. Read this article to discover how it works and how to develop your own to make much better marketing decisions. |
