How to jump on a breaking story; Monsanto's lawsuit woes; Top new PR jobs; How humor boosts your health care marketing; and more

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Top stories for 08.16.18

Marketing
News flash: 6 tips to capitalize on breaking stories

With the 24-hour news cycle demanding incessant updates about developing reports, PR pros can grab air time for their clients and in-house experts. Here’s how to seize the moment.

	Crisis Communications Monsanto: ‘The jury got it wrong’ in cancer lawsuit After a jury awarded a man $289 million in damages for cancer he says Monsanto caused, the pesticide company is pushing back on the narrative that its products endanger public health.

	Jobs of the Week 30 jobs in the PR and marketing world Take a deep breath and celebrate National Relaxation Day with these stress-relieving tactics for communicators. Then, check out our roundup of current job openings.

	Health Care Marketing Why and how to use humor in your online health care marketing A lighthearted approach can engage your community and put jittery patients at ease. To strike the right balance, follow these guidelines.

	Conference Alert 3 attendees share why you shouldn’t miss our summit at Microsoft HQ Join us this fall for the 10th annual Employee Communications, PR and Social Media Summit.

	Marketing Trouble brewing? Bud Light’s Cleveland Browns promo draws boos Anheuser-Busch is offering free beers to city residents upon the luckless football team’s first win. The stunt has gotten a few rounds of negative responses.

	Awards Don’t miss Friday’s Corporate Social Responsibility Awards deadline Enter PR Daily’s 2018 Corporate Social Responsibility Awards in more than 20 categories. The late submission deadline is Aug. 17.

	The PR Industry 3 myths about clients that PR pros should ignore Being a PR pro is all about keeping clients happy, but some common client-facing behavior is unnecessary or detrimental to your relationships.

	Marketing Infographic: What brands should know about push notifications These alerts are useful tools for reaching consumers on their mobile devices. How can your organization take advantage of this technology and reach remote audiences wherever they go?

	Conference Alert 4 myths about great workplaces Join the experts at Zappos HQ and see what makes an organization a top workplace. (You could win a $500 Zappos gift card.)

	Crisis Response Twitter suspends Alex Jones following a video calling to ready ‘battle rifles’ The platform’s move is a change from its previous decision to let the controversial host remain, but stops short of a permanent ban. The suspension is only for a week.

	Marketing 4 tips for building effective focus groups In order to craft a complete picture of your audience’s needs and interests, follow these guidelines to craft a sample group.

Join storytelling experts at Intel HQ this fall!

Join us Sept. 26-28 in San Jose, California and learn to craft engaging stories that capture attention,
build brand loyalty and boost your organization’s bottom line

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