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Today we look at the modern way of preserving a product - making a product unattractive for germs but highly attractive for consumers.
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Today we look at the modern way of preserving a product - making a product unattractive for germs but highly attractive for consumers. Killing bacteria, yeasts and moulds is less of a challenge than finding the right balance: The modern way of preserving a product means to make a product unattractive for germs but highly attractive for consumers.
Article Andrew McDougall from Mintel identifies emerging hair care trends, consumer concerns and desired outcomes. Biodegradability is becoming a ‘must-have’ in hair care, as products go directly into waste waters. This has seen the ‘silicone-free’ claim become popular, as silicone oils, very commonly used in hair care, are not biodegradable. The main challenge is to switch to more sustainable formulas while keeping a good sensory experience – a high priority in hair care. As a result, the majority of hair care products still contain silicones, probably due to the sensorial properties.
