How to know if you are beating the benchmark during COVID-19

Real-time data shows how every major sector and
channel is performing

Ecommerce is experiencing high volatility as shoppers shift their behaviors. Brands are also having to adjust their budgets to keep up with the changes in performance across their media mix. High-intent channels like Search are up approximately 400 percent for Essentials where FB/IG spend is up more than 90 percent on Omni-channel and Fashion.

WITHIN works with brands like Nike, Spanx, Hugo Boss and Purple to maximize profitable growth through media and content. Using data from our clients, we’re tracking trends in ecommerce revenue, ad spend and conversion rate, as well as Google and Facebook CPMs and CPCs relative to the pre-COVID benchmark period. Understanding your benchmark in real time could be the insight you need to adjust spend and outpace competitors. We publish daily insights and takeaways that brands can implement to beat the benchmark and recover lost revenue during this pandemic.

Visit our Retail Pulse Dashboard for real-time data, or reach one of our Performance Branding experts to get an audit on your Google and FB ad accounts to cut wasted spend & scale profitability.