🎛️ How to know the right email frequency

Laden...

1 jaar geleden

Html
Tekst

Plus, more pressure on B2B marketers to prove ROI

View in browser | Share

Good morning, Marketer, what do you do about too many emails?

Don’t pester the customer. Inform and aid them, but never ever pester. This is so firmly embedded in B2B marketers’ minds that they can overreact and miss opportunities. This is especially true when it comes to email.

Brian McKenna says email frequency needs to be based on the customer journey, not on a one-size-fits-all policy. He also has suggestions on building your subscriber base and the very real problem of failing to follow up.

Constantine von Hoffman,
Managing Editor

How to send more emails and grow your subscriber list

Are misconceptions holding back your email marketing campaigns? Learn a better approach to build your subscriber base.

Does your marketing team need an SEO platform?

Before you purchase these essential tools, make sure your organization has the resources, and the right mindset, to practice search engine optimization effectively.

More pressure on B2B marketers to prove ROI

41% report feeling more pressure on ROI. 27% say it's getting overwhelming and 14% say it makes them want to pull their hair out.

Refine your marketing approach with next-best-action insights

Are you ready to level up your marketing skills? Dive into the world of first-party customer data and discover how to power next-best-action strategies that delight your customers and skyrocket your success. Learn from the top players in the industry and transform your marketing strategy!

Save your seat!

Big Lots’ approach to building an identity roadmap

The retailer discusses identity challenges and how to align teams and technology to overcome them.

A 4-step guide to creating a self-service marketing organization

Self-service marketing increases efficiency, gives marketers more skills and lets marketing operations focus on strategic issues.

Step-by-step guide for growing agencies of all sizes

Whether you want to scale by hiring, charging more, bringing on new clients, or reducing your costs, this eBook covers it all and more!

The only two things that matter in marketing

If you want more revenue and results from marketing, you need to develop experimentation and optimization processes. Here's why.

Earn the right to call yourself an "award-winning" marketer

The 2023 Search Engine Land Awards are open for entries! This is your chance to put your organization a step ahead of its competitors, gain well-earned publicity, impress clients, and help generate new business. Super Early Bird rates expire May 26… now is the best time to apply!

Enter now