How to make it in the inherited property niche | Why it's crucial to be on the same page with a teammate | Followers are no longer the top metric for influencers
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Best Practices in Sales & Marketing
Why it's crucial to be on the same page with a teammate When two people from one company meet with an outsider, whether pitching a client or networking, the pair needs to be in sync to be effective, says Sales Vice President Sandy Cohen of Union Broadcasting, where team-selling boosts the bottom line. Cohen's tips for radio sales are universal for any three-way conversation and include making sure you team up with the right person and prepare for the meeting together. Full Story: Barrett Sports Media (4/14)
Followers are no longer the top metric for influencers Follower counts are becoming much less relevant for measuring influencer success after several scandals and some platforms' changes to prioritize discovery. Movement Strategy Senior Vice President Kimmy Shoval advises brands to reconsider "pure pay-for-performance models" and examine metrics such as average video views. Full Story: The Drum (free registration) (4/14)
New York City to see large office-to-apartment conversion Developers are getting ready to begin the conversion of the building at 25 Water St. that once housed JPMorgan Chase and the Daily News into more than 1,300 apartments, a project they say is the biggest office-to-apartment conversion in the U.S. Owners GFP Real Estate and Metro Loft aim to carve two courtyards out of the center to the structure and build apartments around them, complying with light and air requirements. Full Story: Gothamist (New York) (4/13)
Carroll founder and CEO Patrick Carroll anticipates coming distress in the real estate market in light of declining valuations and debt scheduled to mature in the coming years. Carroll says he is currently seeing solid fundamentals in multifamily, but there are a lack of transactions and lending. Full Story: CNBC (4/13)
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Technology & Innovations
5 easy ways to build a robust SMS list SMS sign-up pop-ups on websites and text-to-join campaigns are two of five methods for building text-based communications lists that are privacy compliant and not overtly intrusive, writes Adogy's Tim Worstell. Also consider enlisting sign-ups during the checkout process, trying to convert email or newsletter subscribers and offering a reward to those who join. Full Story: Grit Daily (4/13)
Lawmakers question $30B in FHLB loans to failed banks Lawmakers are scrutinizing $30 billion in loans that the Federal Home Loan Banks issued to now-failed banks. The FHLB system's primary aim is to support housing and community development, and some lawmakers are asking why the loans went to cryptocurrency-focused institutions. Full Story: Politico (4/14)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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