How to Make the Most of the Linear-CTV Ad Combination

Brand marketers have a real opportunity in channel convergence - Hi John,

Traditional TV advertising’s golden age is behind us.

As linear TV ad spending starts on its gradual descent, connected TV (CTV) advertising will balance out those losses. CTV advertising is currently on track to grow by double-digit rates through 2026 and will help brand marketers reach viewers who have abandoned traditional pay TV.

Download a complimentary copy of our new analyst report, “TV Ad Spending: Linear and Connected TV Are Winding Toward Convergence,” to discover how:

CTV advertising will offset the decline in traditional TV
Ad measurement is forging a path toward a “post-Nielsen” era
Shrinking linear TV audiences are pushing higher ad rates

Receive your copy. This eMarketer analyst report is presented by MNTN.

Sincerely,
eMarketer Editors

P.S. Please forward this email to colleagues who are interested in TV advertising trends. Thank you!

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