On the latest Digiday Podcast episode, Oprah Daily’s editorial director discussed The Oprah Insider Community’s launch and how the publication is moderating content on the platform.
| On the latest Digiday Podcast episode, Oprah Daily’s editorial director discussed The Oprah Insider Community’s launch and how the publication is moderating content on the platform. Additional coverage: Brands are putting more cash aside to work with creators — but are reluctant to see it trickle down too far. More in this Digiday+ Marketing Briefing. Digiday surveyed brand, retailer and agency professionals about their use of sales channels during the holidays, their holiday marketing tactics and how their current holiday season discounts and revenue expectations compare to last year’s. Here's what we found. There is more room on the big(ger) screen for creators as the lines continue to blur between traditional television and digital video content. More retail membership programs are adding streaming services like Disney+ and Paramount+ as an additional perk, but experts say there are more reasons behind doing so than just adding value to Kroger Boost or Walmart+. Over a third of workers overall (and about half of Gen Zers) admit to posting about their job or employer negatively on social media, according to a recent survey from Owl Labs. Other things to know about Enter the Digiday Streaming and Video Awards for the opportunity to have your team's hard work recognized in categories including Best UGC Integration Strategy, Short Form Video of the Year and more. Submit now to secure the best rate. Using AI to analyze vast amounts of first- and second-party data in real-time uncovers patterns and optimizes targeting strategies, leading to more personalized ads, better performance and, ultimately, higher ROI. Sponsored by Yahoo. When publishers fail to activate data properly, they leave money on the table and hand it to competitors. Sponsored by Piano. | | |
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