How to market your specific real estate expertise | Help home buyers prepare for life's stages | Infographic: Women outpace men in daily social media time
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How to market your specific real estate expertise Maybe you've done the work to earn one or more of NAR's professional designations or certifications because you know continuous learning matters for your business. But what's in it for your clients? Watch or listen to the "Drive With NAR" podcast for smart ways to market your real estate knowledge and show your value to clients. Full Story: REALTOR® Magazine (11/4)
Infographic: Women outpace men in daily social media time Visual Capitalist has created an infographic using data from We Are Social illustrating global social media usage, showing an average of almost 2 1/2 hours daily. Social media usage by women is 16 minutes higher than that of men, and TikTok users spend the most time on the app, while YouTube is the largest site for social media usage. Full Story: Social Media Today (11/3)
Lime green, bright yellow among paint colors to avoid Paint colors selection significantly affects a home's value. Red, lime green and bright yellow can be particularly off-putting to buyers. "Most buyers can't look beyond very taste-specific colors, which is one of the reasons [agents] put such an emphasis on staging. That often includes having rooms painted," says Frank D. Isoldi, a New Jersey-based real estate professional with Coldwell Banker Realty. Full Story: House Beautiful (11/5)
Deloitte notes increase in optimistic sentiment for CRE Sally Ann Flood, vice chair and U.S. real estate sector leader at Deloitte, discussed how the firm's 2025 commercial real estate outlook suggests a potential inflection point ahead. Flood noted that "after two consecutive years where most survey respondents expected revenue declines, this year 88% of global respondents now report they expect revenues to increase going forward." Flood also discussed other topics, including capital deployment trends for 2025. Full Story: Nareit (10/31)
The Linxura Smart Controller offers a physical interface for managing smart home devices, supporting platforms such as Google Home, Alexa and Philips Hue. Reviewer Jon Bitner found the controller helpful and easy to use despite a lengthy setup process. Full Story: Digital Trends (11/4)
Business Wellness
Debunking AI misconceptions for small businesses AI is a valuable tool for small and midsize businesses, writes Kathleen Hurley, founder of Sage, noting that many of these companies already use AI-enabled software such as Microsoft Office and Adobe Acrobat. Though business owners may be hesitant to adopt AI due to misconceptions about its complexity and the resources required to manage it, most AI tools are cloud-based, with providers handling the infrastructure, making AI more accessible and manageable, according to Hurley. Full Story: Forbes (tiered subscription model) (11/4)
FTC adds rules against deceptive advertising Updated FTC regulations focus on influencer behavior and AI-generated content, requiring clear endorsement disclosure and prohibiting businesses from using fake testimonials or offering incentives for reviews. Violators face fines as high as $43,792 for each incident. Full Story: Radio Ink (11/4)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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