Conversion optimization isn’t just for landing pages or paid search ads. Read on to discover how a conversion-focused preference center overhaul increased customer engagement for Ferguson Enterprises.

Here is a handy guide to keep with you throughout your career to make sure you’re constantly making the right moves to ensure your (self) marketing campaign is a success.

Content marketers can learn much from newspaper reporting. When there is a national or global story, local newspapers tend to “localize” the story by showing how that story has an impact on their town. Read on to learn more.

Format: YouTube Live

Date: 4/10/2019

Time: 1:00pm EST

1. MECLABS Institute data scientists will help you visualize your funnel while searching for key behavioral patterns that yield conversion opportunities.

2. Then they will study the customer psychology of your offer. You will get two types of actionable insights: "Fix-Now(s)" and "Test-Now(s)."

3. And they will score and critique the force of your value proposition.

• Landing Page Segmentation Worksheet
• MECLABS Institute Test Discovery Tool: Build a custom discovery library for your organization
• Research-based Lead Gen Swipe File: 22 valid marketing experiments to give you ideas for your next A/B test
• MarketingSherpa B2B Marketing Benchmark Report
• Email Marketing: Bundle of 6 checklists to optimize your email marketing
• MarketingSherpa Customer Satisfaction Research Study
• A Model of your Customer's Mind: 21 charts and tools have helped capture more than $500 million in test wins
• Test Planning Scenario Tool
• Marketing Strategy & Value Proposition Reports Bundle
• Research-based Ecommerce Swipe File: 25 valid marketing experiments to give you ideas for your next A/B test