How to measure social media campaigns; Burberry shares regret for noose accessory; How online newsrooms celebrate great workers; Tips for pricing videos; and more
The company drew online backlash and negative headlines after many called its London Fashion Week design ‘insensitive.’ Some assert it was an intentional stunt.
From health care to aerospace, the people behind the scenes make for promising stories. Here’s how four organizations feature their internal experts and leaders.
A new study suggests brand managers should be judicious about weighing in on hot topics. Consumers want brands to align with their values—yet might abandon those that misstep.
You don’t have to have a lot of fancy equipment to reap the benefits of a robust video production program. Here are some tips on how to make your own video content.
The chain’s recently installed chief restructuring officer said the company ‘emerged from its prior reorganization ill-equipped to survive in today’s retail environment.’
The social media juggernaut offers incredible opportunities for reaching targeted audiences, but you must be strategic. Here’s how to ensure your ads are seen by the right people.
You probably won’t be asked about your spirit animal nor which ice cream flavor you’d be. Instead, think about how to answer these interview staples—and do ample research.
