How to measure social media efforts; Lessons from John McCain; Performance boosting AI assistants; Career killing comms errors; and more

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Top stories for 08.27.18

Marketing
Infographic: How to measure social media success

Proving the impact of your online campaigns is essential for earning bigger budgets—and leaders’ approval. These four steps can help you plan out your strategy.

	In Memoriam Communication lessons from John McCain, an American ‘maverick’ PR pros can draw insights from the U.S. senator and Vietnam War veteran, who died Saturday. His laconic style made him a formidable political foe, but his words could inspire, too.

	The PR Industry Try these 10 AI assistants to make your productivity soar Scrape those mundane tasks off your plate and let a helpful robot schedule meetings, reply to emails, book appointments and tidy up your calendar.

	The PR Industry 3 career-killing communication habits If you’re a longwinded ‘watchmaker,’ an ‘interrupter’ or an ‘arguer,’ you could be sabotaging any opportunities to win in the workplace.

	Webinar Alert Grammar Girl has the answers to your AP style questions Join bestselling author Mignon Fogarty from your desk for this can’t-miss webinar.

	The PR Industry How should marketers and PR pros take a stand on cultural issues? As communicators attempt to share their values with diverse and divided audiences, where should the line be drawn? Consider these guidelines.

	Awards How does your organization champion diversity? Tell us the story of your diversity and inclusion initiatives, your employee volunteer programs and more. Enter PR Daily’s 2018 Corporate Social Responsibility Awards. Your last chance to enter is Aug. 29.

	PR Lifestyle 7 PR lessons from ‘The Big Bang Theory’ The sitcom is coming to an end in May, but its humorous characters—along with the insights they inspire—can be remembered long past that. Consider these takeaways.

	Public Speaking 5 ways to head off info overload and engage your audience The temptation to cram your presentation with stats, data and vital insights can be strong, but fight it. Less can be more—if it’s conveyed clearly and succinctly. A vivid anecdote helps, too.

	Conference Alert 3 attendees share why you shouldn’t miss our summit at Microsoft HQ Join us this fall for the 10th annual Employee Communications, PR and Social Media Summit.

	The PR Industry How and why PR pros should set up an editorial calendar As in comedy, great timing in public relations is essential. Rather than leaving your messaging to chance, plan to distribute your content—themed and evergreen alike—around specific dates.

	Social Media 5 social media tips for promoting your online course Offering webinars or digital training is a good way to establish yourself as an industry leader. However, if you don’t promote your offerings, no one will show up.

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