Video, social, and generative AI: How to optimise for search in 2025
The many LinkedIn posts about SEO’s death have been greatly exaggerated. That was one of the key takeaways from day one of Brighton SEO’s annual gathering of search experts.
The conclusion was not that any one factor (say, GenAI, or TikTok) has single-handedly ‘upended’ search as we know it. Rather, the reality of what it means to optimise for search now is much more nuanced – and interesting – than that. Here’s why, and how to go about it. |
TikTok launches automotive ads: what does this mean for marketers?
TikTok has announced a dedicated ad offering for automotive: Automotive Ads. We ask what this means for the platform’s broader ambitions and its role across the funnel?
Though TikTok and cars may seem like an odd combination. According to TikTok, 37% of its users are in the market for a new or used vehicle. Automotive ads is their tailored solution to target those users, driving more efficient engagement and conversions. However, with the car-buying journey as lengthy and complex as marketers know it to be, how significant a role can TikTok play in this type of major purchase?
We spoke to two experts on the car buying journey, Jonny Atter, Director, Insights at Battenhall and Patrick Fuller, Head of Automotive Insight at Sophus3 – to get their take on what marketers need to know. |
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