How to overcome complexities in podcast advertising through identity resolution Chris Feo, CRO of Tapad, highlights how brands can solve for the attribution challenges presented by the fast-growing podcast medium.
ClickZ Daily: October 7, 2020 |
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| Happy Wednesday! Today we have Chris Feo, CRO of Tapad, highlighting how brands can solve for the attribution challenges presented by the fast-growing podcast medium. He writes: Platforms and brands can use identity resolution to declutter their data, leaving them with only the data they want in order to make connections between devices used for podcasting and other devices associated with the same individual and household. Also Michael Balyasny, Founder & CEO of Attendify, takes a look at COVID-19’s indelible mark on the events industry and its forward-looking evolution. “How can your event stand out and draw in high registration numbers? The only way to differentiate is by raising the bar for the quality of your content, networking experience and every other facet of your event,” says Michael. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
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Content Marketing Chris Feo Chris Feo, CRO of Tapad, highlights how brands can solve for the attribution challenges presented by the fast-growing podcast medium. |
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Digital Marketing Michael Balyasny A look at COVID-19’s indelible mark on the events industry and its forward-looking evolution. Read more |
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| Digital Marketing Kamaljeet Kalsi Pulse Survey September insights, top martech, how email marketing is smashing sales out of the park, and how brands can use the right content and technology this holiday season. Read more |
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| Digital Marketing Jim Yu Bringing technology and talent to maximize market insights and prescribe action. Read more |
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| Digital Marketing Heidi Melin Putting these top skills into practice is a pathway for success in an unpredictable world. Read more |
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| Kameleoon enables brands to offer exceptional digital experiences and personalize the customer journey to maximize engagement and conversion. Read more |
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Advertising & Promotion Planning Facebook and Instagram campaigns requires a long list of micro-decisions. Download now |
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| Paid Search With the advancements in natural language processing (NLP) - like Google’s BERT - search has increasingly become more and more user focused over the years. Download now |
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