Dear John,

With students opting for gap years, increases in price sensitivity, and demographic shifts, colleges need to assess and revamp their recruitment, admissions, and enrollment strategy. Though there are countless factors colleges have no control over, it is critical that campus leaders act decisively to tailor the parts of the process they can control.

"The Looming Enrollment Crisis" examines declining enrollment and tuition revenue — threatened by years of financial strain, a steep downturn in the nation’s birthrate, and growing skepticism about the price and value of a college degree — higher education must address the enrollment declines quickly and effectively, before this complex challenge becomes an existential crisis. 

Buy this Chronicle report for insight into:
Sincerely, 

Erin Gajarsa
Senior Director
The Chronicle of Higher Education
1255 Twenty-Third St., N.W. 
Washington, D.C. 20037

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