🎛️ How to prepare for Google's AI Overviews

Despite the hype, Google has no reason to worry about ChatGPT. The search giant is still gigantic, handling 373 times more searches than OpenAI’s contender, according to a new study. Even so, Google is looking ahead to the conversational search era by testing ads for the new AI Mode.

You should be preparing, too. Jennifer Brussow explains what to do. The good news is that your SEO knowledge gives you transferable skills.

And we have the latest installment in The Mystery of LinkedIn and the Disappearing Lead Gen Providers (cue spooky music).

Finally, it is two weeks until our free, online MarTech Conference kicks off. See the agenda and get your free pass.

Constantine von Hoffman
Managing Editor

Search marketing

How to influence Google’s AI Overviews

Don’t leave your brand’s narrative to chance. See how to influence Google’s AI-generated search results.

Search marketing

Google is exploring ads in new AI Mode

Ads could come to Google's conversational search experience, but some advertisers are skeptical about performance.

B2B marketing

Finding the sweet spot between relevance and discovery in B2B lead nurturing

Too familiar? Too unfamiliar? How to do lead nurturing that blends relevance and discovery to drive action.

MarTech webinar

Managing complex marketing campaigns

This session covers best practices for planning, executing, and measuring campaigns, with an emphasis on collaboration.

B2B marketing

A pair of lead gen providers have disappeared from LinkedIn

Two sales engagement platforms are gone from LinkedIn. Updated with comments from Apollo.io and G2.

Content marketing

The 3 pillars of real thought leadership

Real thought leaders don’t chase engagement — they create value. Here’s how to create content that actually matters.

Email marketing

Why email is still a powerhouse

Email remains a top-performing channel for first-party data, identity resolution, and omnichannel engagement— delivering an average $36 ROI for every $1 spent. Learn how to maximize email’s impact.

B2B marketing

Why the MQL model is failing B2B marketing and what to use instead

MQLs mislead marketing, misalign sales and fail to drive revenue. Here's why GTM teams must move to causal AI and revenue-centric metrics.

Free online event

Your next big marketing breakthrough? It’s closer than you think.

Conversations that challenge. Ideas that excite. Strategies that stick. Join the MarTech movement, online March 25-26.

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