How to protect your brand from ‘techlash’The more powerful a company grows, the more cautious consumers become, and they start asking tough questions. This has happened several times throughout history, and the current technology backlash, or “techlash” as it’s been dubbed, is no different. For communicators, this techlash brings new challenges as tech companies work toward organizational legitimacy, and addressing societal concerns is at the forefront.
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Why and how communicators must protect their brands from ‘techlash’ The more powerful a company grows, the more cautious consumers become, and they start asking tough questions. This has happened several times throughout history, and the current technology backlash, or “techlash” as it’s been dubbed, is no different. For communicators, this techlash brings new challenges as tech companies work toward organizational legitimacy, and addressing societal concerns is at the forefront.
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