As colleges start to recruit new students, the financial toll of Covid-19 has made college enrollment an even harder sell. Figuring out ways to attract new students is only one part of the challenge. Many enrolled students have been forced to drop out or postpone their college plans — especially first-generation and minority students, whose communities have suffered disproportionately from the pandemic. Recruiting and Retaining Students in a Challenging Market outlines what students need from your college, with insights from experts and innovators who’ve achieved documented success. Inside you’ll find innovative strategies, case studies, and partnerships that enable colleges to go the extra mile for students without breaking the budget. |