The New Generation of Students
| The New Generation of Students |
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| How Colleges Can Recruit, Teach, and Serve Gen Z |
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Higher education is under pressure to both increase and diversify enrollment, manage costs, and maintain growth — all while competing for a declining number of traditional-age students. How well do you understand the tech-savvy, career-driven, and money-conscious Gen Zers that have arrived on campus? To ensure long-term sustainability and profitability, it is critical that institutions have the knowledge and resources to adapt to this diverse cohort.
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