How to refine your digital presence to gain clout

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Back to basics: documents, forms and manuals brokers need | Get ready: Prepare for TikTok ban, Google breakup | Strategies for marketing to Latino people

Created for newsletter@newslettercollector.com | Web Version

October 10, 2024

Top News

Back to basics: documents, forms and manuals brokers need The right documentation is needed for compliance purposes and to make sure everyone in your office is on the same page about standards of practice. Full Story: REALTOR® Magazine (10/9)

	Open House Scripts & Strategies to WOW Buyers and Sellers Turn every Open House into a lead generation powerhouse and reputation builder. Wow buyers, impress sellers, and maximize the potential of your next Open House with this free guide! Download Your Free Guide >>

Best Practices in Sales & Marketing

Get ready: Prepare for TikTok ban, Google breakup Publishers and marketers both need contingency plans in case the TikTok ban goes forward or the Justice Department splits up Google. Olivia Morley and Brian Wieser from Madison and Wall advise companies to stay flexible and encourage cross-team collaboration in case they need to rapidly shift their strategies. Full Story: AdExchanger (tiered subscription model) (10/9)

Strategies for marketing to Latino people Brands aiming at the $3.78 trillion Latino market during Hispanic Heritage Month often fall into pitfalls like treating the demographic as a single entity, using clichéd imagery, and relying on superficial Spanish language elements. Experts like Sasha Group's Maribel Lara advise marketers to continuously engage with the community throughout the year and ensure that their marketing teams represent the variety of Latino cultures. Full Story: Inc. (tiered subscription model) (10/8)

Real Estate Trends

$6.9M closing tops weekly condo sales in Miami-Dade Denise Santos with Compass Florida was the listing agent for the last week's top condo closing in the Miami area, a $6.9 million unit on South Pointe Drive. Sildy Cervera with Cervera Real Estate was the buyer's agent. Full Story: The Real Deal (10/9)

Residential conversions cut Manhattan's office inventory Office-to-residential conversions are shrinking the amount of commercial real estate in Manhattan, creating three straight quarters of positive adsorption downtown, CBRE reports. Still, Manhattan has about 93 million square feet available for lease, almost double the 52 million on the market before the COVID-19 pandemic. Full Story: The Real Deal (10/9)

Technology & Innovations

How to refine your digital presence to gain clout Real estate professionals don't just build businesses; they build brands. And image matters. A solid brand helps build relationships, business value and competitive advantages. Digital platforms and other technologies can help you build a successful brand strategy. Read more from NAR's Emerging Technology blog.

Business Wellness

7 ways real estate pros can keep more of their money Learn from a CPA how to take advantage of every single tax break you're owed as a small business owner. Full Story: REALTOR® Magazine (1/31)

Want your team to hear you? Here's how to catch their ear

(leolintang/Getty Images)

Make sure your team hears your message by asking for their attention, choosing your words with care (especially if the topic is sensitive or upsetting), owning your feelings and using "and" instead of "but" to create collaboration over confrontation, says workplace conflict expert Amy Gallo. "You also want to pay attention to the other person's body language for any clues about how receptive they are to what you're saying," Gallo adds. Full Story: Harvard Business Review (tiered subscription model) (10/9)

News from NAR

Fair & Equitable Housing

PSAs draw attention to housing discrimination A new public awareness campaign by the Arizona attorney general looks to inform renters about their rights and draw attention to the issue of housing discrimination. The campaign, which includes ads on streaming services and radio, focuses on violations of the Arizona Fair Housing Act, such as discrimination over emotional support animals, familial status and sexual harassment. Full Story: KTVK-TV/KPHO-TV (Phoenix) (10/8)

Legislation & Regulation

Fed's Jefferson highlights shift in inflation, employment risks Federal Reserve Vice Chair Philip Jefferson stated that the risks to the central bank's inflation and employment goals are now balanced, as inflation risks have decreased and employment risks have increased. "The good news is that the rise in unemployment has been limited and gradual, and the level of unemployment remains historically low," Jefferson said in his first public speech since May. "Even so, the cooling in the labor market is noticeable." Full Story: Bloomberg (10/9)

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About The National Association of REALTORS®

The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.

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Arbeid | Werk Recht Diensten | Vakmensen Zakelijke goederen Financieel Beurs I Beurzen Zzp | Zelfstandige zonder personeel Personeel Kantoor Marketing Retail Detailhandel Industrie