| “Ugh, Instagram,” my client said. “It’s just another social media rabbit hole for wasting time. I’m never going to use it.” “That’s what I thought, too,” I said, “but when I made my first $5,000 sale on Instagram while sitting in the back of an Uber, my life changed.” Listen, 20 years ago, you probably would have thought it was crazy that you could ever make money sending emails. But now that’s as common as buying books on Amazon. Everyone does it. Then came Facebook, initially dismissed as a website for college kids posting party pictures. Eventually, your business found success there, too. You probably (or at least you should) have a YouTube channel as well. These are all important, but the best social media out there for your business today might just be Instagram. According to USA Today, a quarter of all 800 million Instagram (IG) users visit a business account every day. If you’re not IG, you’re missing out on generating leads and sales, as well as deepening your relationship with your raving fans (who want to send you lots of referrals). Here’s why IG is the best social media option today: ➤ Like YouTube, it gives you the ability to post videos.
➤ Like Facebook, it gives you the ability to post high-quality pictures.
➤ Like Facebook, it allows you to create highly targeted ads.
➤ Like Facebook, it allows you to host live videos.
➤ Like Snapchat (which you probably don’t use and maybe have not even heard of), IG allows you to create short video stories for your followers.
In other words, it combines the best of most other social media platforms out there.
However, unlike Facebook, Zuckerberg and his team haven’t ruined it yet, and it’s not overrun with trolls and negative—or fake—news. Most importantly, IG also has a direct messaging system where you and your followers can engage in a private discussion. I call this the “Instagram Email System,” and this is where you can generate sales of your courses and coaching. It can even help you sell houses (as several of my real-estate agents clients are doing). The question is: How do you use a branded IG account to gain followers, turn those followers into leads, and then turn those leads into customers? I use 5 easy-to-follow steps for selling on IG, and it gets me a sale 20-25% of the time—much better odds than cold calling. This has resulted in over $50,000 in sales for my business every month. I’m sure you, just like my skeptical friend, could use that kind of cash. Since I always love to pay it forward, let me share these secrets with you—just like I did with my friend. Step 1: Create consistent valuable content
This is what I call “building the goodwill bank.” Just like any other medium, you need to build trust with your Instagram followers. How do you do that? By offering them value every single day—advice and guidance they couldn’t get elsewhere that will actually move their business forward.
This excites people. In fact, it turns them from mere followers to early disciples—people who are eager to reach out to you because they know how much value you offer in your daily Instagram content. Bedros Keuilian and I experience this all of the time with our Empire Podcast. I can’t even tell you the number of people who have reached out to us because they heard our business advice on the show and wanted more. They knew we had the experience and wisdom to take their business to the next level, and were excited about personalized coaching opportunities. Read on at earlytorise.com: How to sell anything on Instagram... | 