AUGUST 21, 2018

While the newest batch of car buyers actually prefer brick-and-mortar dealerships, it expects a more engaging in-person experience.

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Customers Meet Auto Technicians Via Videos

“We’re in a service-based industry. We should capitalize on what drives revenue, and that’s the connection the consumer feels with the person providing the service,” says VW SouthTowne’s Bryan Armstrong.

Car Dealership Numbers Up Ever So Slightly in U.S.

“Since 2010, the dealership network has set a new normal pattern of stability,” says Mitch Phillips, Urban Science’s global director-data.

The Attribution Revolution: Take the guesswork out of your digital ad strategy
As the retail industry downshifts from a long period of growth, a new dynamic is taking shape, one that impacts the effectiveness of traditional KPIs. Multi-touch attribution, however, helps you see the bigger picture and plan for what’s next. Click to learn more!

Public Likes Driver-Assist Stuff; Less Enamored by Autonomous Cars

The 2018 Cox Automotive Evolution of Mobility Study indicates consumer awareness of self-driving vehicles has skyrocketed.

Autoline Daily: Top Industry News for Aug. 21

Ford Ranger Raptor Debuts in Europe; Short Sellers Take Advantage of Tesla Volatility; Digital Cockpit for Buses

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