| Good morning, Marketer, close your eyes, take a deep breath. You got this. Today we have the new installment in our guide to Google Analytics 4. It’s about the framework you need to get the most from what were called goals in Universal Analytics, but which GA4 calls conversions. “Because,” as expert Colleen Harris says, “of course Google needs to rename freaking everything because we’re not having enough struggles as it is.” You won’t have to struggle with The MarTech Conference, which is eight days away. It’s free and online and you can register here. What could be easier than that? Constantine von Hoffman,
Managing Editor | 