Good morning, Marketer, why not simplify things a little?

Recently we’ve been tracking how much the martech space is growing. It’s an exciting time, to be sure. But certainly with all these new products and add-ons, it becomes even more of a priority for marketers to know how technology can help their business specifically. If you’re looking to simplify the process of building your martech stack, today our contributor Greg Krehbiel offers a practical guide to just that.

The aim is to understand what your organization’s needs are while also keeping informed about new tools as they become available. As for new tools, check out the latest roundup of AI-powered features, products and platforms.

Chris Wood,
Editor

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