Mar 17, 2025

Happy St. Patrick’s Day! (Or, as a recovering alcoholic friend likes to call it, “amateur night.”)

It’s your lucky day because today we have two articles on essential topics to share with you. First up, Greg Kihlstrom has an in-depth look at how CMOs can stay ahead of the fast-changing marketing landscape. Next is Anna Mourão’s plan for building use cases to break down customer data silos.

The MarTech Conference, our free, online confab about how to do better marketing, is only 9 days away. See the agenda here and get your free pass.

Constantine von Hoffman
Managing Editor

 

Marketing management

How CMOs can stay ahead in a rapidly evolving AI-driven marketing landscape

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Chief marketing officers are blending AI automation, data-driven insights and creative strategy to lead smarter, faster marketing teams.

Marketing management

How to build use cases to break down customer data silos

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Integrated customer data is a competitive edge. Find out how to craft use cases that turn disconnected insights into real results.

Customer data platform (CDP)

6 challenges businesses face when deploying CDPs

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Like many ambitious software deployments, CDPs present a number of deployment challenges. Here's how to overcome them.

Best practices

Marketer’s first-party data playbook

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Reach more audiences with hyper-personalized content. Here are six first-party data best practices to elevate your marketing and drive business results.

B2B marketing

How B2B marketing is becoming a strategic growth driver

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From brand storytelling to demand gen, data is the common thread. See how AI and analytics are unifying all aspects of B2B tech marketing.

Content marketing

The 3 pillars of real thought leadership

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Real thought leaders don’t chase engagement — they create value. Here’s how to create content that actually matters.

MarTech buyer's guide

The essential guide to identity resolution platforms

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Unlock the power of accurate, scalable, and privacy-compliant customer profiles. Download our comprehensive guide to learn how identity resolution platforms can enhance personalization, improve campaign ROI, and future-proof your marketing strategies.

B2B marketing

Why the MQL model is failing B2B marketing and what to use instead

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MQLs mislead marketing, misalign sales and fail to drive revenue. Here's why GTM teams must move to causal AI and revenue-centric metrics.

Free online event

[Next week] What if one idea could transform your marketing?

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Listen in on eye-opening discussions about GTM, ABM, influencer marketing, and more — and add your voice to the conversation during live Q&A — all at MarTech, online March 25-26. Free registration, on-demand access, endless possibilities.

See the agenda

What else we're reading
Good reads and conversations to help good marketers get better.
 

MarTech research
Surveys and research reports to make you a more-informed marketer
 

What they're saying
  • “In the next three to five years, successful CMOs will act as both integrators and innovators — blending data, automation and human creativity. Balancing strategic thinking with technological insights will be critical, but keeping the customer at the center will define true marketing leadership.” –  Greg Kihlstrom in How CMOs can stay ahead in a rapidly evolving AI-driven marketing landscape. 
  • “ Your deep understanding of customer behavior, cross-functional perspective and ability to demonstrate tangible business impact make you a key player in this effort. Martech — whether you are selecting, implementing or managing these platforms — gives you another way to lead in using customer data.” – Anna Mourão in How to build use cases to break down customer data silos.
 

From Search Engine Land

 

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