Marketing 6 tips for more efficient strategy sessions Instead of haphazardly throwing ideas at the wall, set clear expectations and guidelines before you meet. Also, keep the groups small—and don’t skimp on snacks.
Crisis Communications Carnival turns on-ship flooding into a torrent of PR praise In a viral video after a water main burst, hallways and staterooms were shown filling with water, reminiscent of ‘Titanic.’ Crews and brand managers deftly handled the crisis, however.
Marketing Infographic: What trends spell success for email marketing? Consumers are expecting more from email content, so brand managers must create targeted campaigns that focus on the individual. Consider these insights when developing your strategy.
Crisis Response Twitter apologizes for mishandling password data The social media company discovered that passwords were being logged internally in an unencrypted format. Here’ s how it shared the mistake with the public.
