Hi John,
We forecast that US digital ad spending will climb by 18% for consumer packaged goods (CPG) this year. Despite the increase in advertising investments, a lack of first-party data makes it difficult for marketers to identify exactly which channels and campaigns are working.
Register here for “Overcoming the Data Deficit: Marketing Attribution for Consumer Packaged Goods,” presented by Neustar, a TransUnion company, and learn how to:
- Clearly connect online exposure to sales conversion data
- Identify and understand consumer behavior trends behind walled gardens
- Successfully implement marketing attribution, even if you do not have perfect first-party data
Please reserve your seat today. Space is limited. This webinar will take place on Wednesday, June 15 at 2pm ET / 11am PT.
This Tech-Talk Webinar is sponsored content by Neustar.
Sincerely,
eMarketer Editors |
