Marketing technology

All the AI that glitters isn’t martech gold

The AI boom resembles a modern gold rush. Not all tools are worth the investment. Learn to separate real innovation from fool’s gold.

Customer experience

What are ‘phygital’ experiences and how can marketers use them?

'Phygital' experiences combine the physical and the digital. Is this a new label an old strategy?

Customer experience

How B2B and B2C brands are winning hearts with memory-driven CX

The future of CX isn’t just personalized — it’s nostalgic. Learn to use past moments to create deeper customer connections.

Benchmark report

23.9% more email sends, 50% higher engagement—what’s going on?

Marketers sent nearly 24% more emails last year—and guess what? Engagement soared. CTRs doubled. Unsubscribes? Still just 0.13%. Surprised? So were we.

Social media marketing

Marketing on Reddit: What you need to know

What you need to know about marketing on Reddit. Updated with details about the new tools for small and medium businesses.

B2B marketing

How B2B marketing is becoming a strategic growth driver

From brand storytelling to demand gen, data is the common thread. See how AI and analytics are unifying all aspects of B2B tech marketing.

MarTech webinar

Getting your email data strategy right

Want to send emails that truly resonate? Join us April 3 to learn how a smarter approach to your email strategy can enhance personalization, boost customer loyalty, and drive stronger conversions.

B2B marketing

The hard truth about what AI will do to GTM

Forget persuasion. AI is changing the rules of B2B GTM, putting buyers in the driver’s seat. Find out how to adapt — or risk irrelevance.

On-demand marketing training

The complete MarTech spring season is now available!

Unlock 45+ on-demand discussions on marketing strategy and solutions to overcome your biggest AI, GTM, ABM, and influencer marketing challenges – yours for free.

Start Watching

What else we're reading

• This is totally fine: Big brands spending small sums on X to stay out of Musk’s crosshairs.
• Everyone’s Talking About AI Agents. Barely Anyone Knows What They Are.
• Anthropic looked under its LLM’s hood and found weirdness
• The ugly truth of influencer marketing
• Advertisers fed up with retail media networks.
• The brand that crashed its launch and lived.

MarTech research

• NEW! Get profiles of 14 email marketing platforms and more in the 2025 MarTech Intelligence Report, Email Marketing Platforms: A Marketer’s Guide.
• NEW! MarTech’s new buyers guide for identity resolution includes profiles of 11 identity resolution platform vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.
• NEW! Get in-depth profiles of the top players in the marketing project and work management space. Download the MarTech Intelligence Report on Marketing Work Management platforms.
• The 2025 MarTech Intelligence Report on Marketing Automation Platforms is here. Get an overview of the MAP market and profiles of 14 vendors.
• Improve your understanding of the CDP market and get profiles of 21 vendors in the space. It’s the 2025 MarTech Intelligence Report on customer data platforms.
• Check out our MarTech Intelligence Report on Call Analytics & Conversation Intelligence Platforms, featuring profiles of 11 vendors.

What they're saying

• “The AI rush has also led to an explosion of hastily developed or poorly conceived martech tools. Some are little more than existing algorithms with an AI label. Vendors integrate off-the-shelf AI models like ChatGPT or Midjourney and market them as proprietary breakthroughs without adding meaningful value.” – Steve Bevilacqua in All the AI that glitters isn’t martech gold.
• “Nostalgia is a loyalty superpower. Research shows it boosts dopamine, that feel-good brain chemical, making us more likely to trust and stick with brands that trigger it. Consumers will spend more with companies that “get” their personal history.” – Annette Franz in How B2B and B2C brands are winning hearts with memory-driven CX.

From Search Engine Land

• Microsoft Advertising will start enforcing Consent Mode in May
• Google Ads policy update: More ads, new rules
• Reddit Ads rolls out new SMB tools to boost campaign performance
• The next wave of search: AI Mode, deep research and beyond
• Pagination and SEO: What you need to know in 2025