| | | Dealing With Data In the spring, Oracle secured its position as a major player in ad tech by announcing it signed an agreement to acquire Moat, which uses data and analytics to enhance media for leading marketers and publishers.
“With the Moat acquisition, Oracle Data Cloud now offers brands and publishers a full suite of targeting and measurement solutions to improve the outcome of virtually every type of digital advertising campaign,” says Eric Roza, senior vice president and general manager of Oracle Data Cloud.
Here, learn more about Oracle’s Moat acquisition. Plus, learn how customers are using Oracle Data Cloud to promote loyalty and drive revenue—and get expert advice from Oracle leaders about how you can get more value from the information you collect. | |
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| | | Get Smart(er) “With Oracle Data Cloud, we’re tying together the high impact of TV with the great new things you can do with advertising in the digital era.” — Eric Roza, senior vice president and general manager of Oracle Data Cloud | |
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| | | Register for Oracle OpenWorld October 1-5 | San Francisco
At Oracle OpenWorld, you can choose from more than 2,500 sessions, tailoring your schedule to get exactly the information you need. Learn how to get the most out of your current (and future) Oracle products and technologies and get access to experts from around the world—customers, partners, and Oracle—to grow your skills and increase your company’s productivity. | |
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